2012-2014 Central St. Martins, London, MA 2009-2012 Central S. Martins, London, BA
Goddard trained at Central Saint Martins with the intention of working for a fashion house, not thinking she could have her own brand. Her eponymous brand came "accidentally" in 2015 when she started to struggle at the school and threw a fashion party for friends with designs that soon became noticed. In May 2018, Goddard won the BFC/Vogue Designer Fashion Fund and the BFC Fashion Trust grant in May 2019.
Alongside creating designs, her practice involves directly manipulating materials, for which she prefers to use materials like tulle, taffeta and organza. Her design aesthetic and signature style has entered the mainstream due to Rihanna wearing Goddard in the red carpets and more recently when Jodie Comer (as Villanelle in BBC’s Killing Eve) wore that pink gown with biker boots.
For Cure3 we are treated to Layers a cube filled with joyous layers of Goddard’s signature frills: “Using a traditional smocking technique, I made panels of archive fabric to fit the cube, each layer densely gathered using threads or elastic. The contrast between tightly gathered fabric and the explosion of frills that it produces always fills me with joy.”